The main point I got from Jean Baudrillard's article is that we must not look at the media as a process of consumers and producers. Baufrillard believes that only through interaction can the media truly become the entity it was originated to be. Baudrillard wants the media to become a tool for socialism. He mentions how the Left wing people are creating a paraniod vision of the media. The Left wing people want us to believe that the media kas kind of a mind control over us.
Baudrillard talks about how owning a camera or TV doesn't mean a person is communicating. This is where Baudrilard sees the problem in how the media is represented. Baudrillard explains, "We must understand communication as something other than the simple transmission-reception of a message." (280) From this perspective it's clear that Baudrillard doesn't believe the media is communicating effectively with us.
Baudrillard makes the interesing point that, "Even God would approve of socialism." (282). If Baudrillard stance is unclear it should be clear after reading this quote. Baudrillard doesn't agree with our friend McLuhan when he says that the medium is the message. Baudrillard believes there should be more to it than that. Baudrillard thinks that this perspective gives the media too much powe. The way he sees in correcting the problem is to strip the media of all its power and give it back to the people. His article is a call for socialism.
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